“The most beautiful makeup for a woman is passion.
But cosmetics are easier to buy.”
– YVES SAINT LAURENT
Joanne McCarthy, best known known as Jojo, is a former female professional basketball player turned celebrity makeup artist, tanning entrepreneur and beauty/lifestyle expert, whose motto is StayReady. After attending The University of Illinois at Chicago on a full athletic scholarship for basketball, where she is the only female basketball player to have her number retired in addition to being named in 2015 as the number one female athlete in the history of the University, Jojo got her Bachelors degree in Psychology and was drafted by the Chicago Condors professional basketball team in the ABL (American Basketball League).
Jojo started her career in makeup and skin care after attending Westmore Makeup Academy in Los Angeles. Right out of school, she created the Advanced Makeup and Career Development program in Los Angeles, where she instructed classes for 5 years. Since then, you’ll never find her without her blush and brushes. She has continued to perfect her skill working with many celebrities on television and movie sets around the country.
You can see Jojo’s work featured on Dancing With The Stars, Donnie Loves Jenny, Kendra On Top, So You Think You Can Dance, American Ninja Warrior, The Exes, Dirty Love and many more. Not only does she do the makeup for Donnie Loves Jenny, but you can also find her co-staring in many episodes alongside her family.
Jojo is currently developing a line of body bronzers and her ultimate dream is to one day create a cosmetic and skin care line. With makeup and beauty as her passion, she will go above and beyond to help anyone in need of tips and advice. Just like Yves Saint Laurent said, Jojo agrees that, “The most beautiful makeup for a woman is passion. But cosmetics are easier to buy.”